Hi, I'm Shikha
I'm a Senior UX Designer at Salesforce, currently designing how people work alongside AI agents in IT Service Management.
- UX & Product Designer
- Enterprise UX
- AI-Driven Design
- User Research
Selected Work
Case Studies
CMDB AI Control Tower
One place for IT managers to observe, measure, and govern a fleet of AI agents, surfacing failing agents, data quality, and escalations before they hit the service desk.
Case study coming soon
Loyalty Promotion Calendar
Plan, schedule, and visualize loyalty promotions on a single calendar, so teams can see every campaign at a glance and steer clear of overlaps.
View case study →
NTO Rewards in Apple Wallet
A loyalty membership and payments pass system that lets members earn, show status, and redeem in a single tap, right where the phone already goes at checkout.
View case study →
Context Service
A contextual, scalable data abstraction service that lets any digital process source and serve business data, easy to embed in CRM and extensible by customers and partners.
View case study →My Stack
- Cursor
- Figma
- Claude
- OpenAI
- Slack
- Jira
- Sketch
- Adobe Suite
About
A bit about me
I am a User Experience Designer working on enterprise products at Salesforce. My curiosity for understanding the endless possibilities of creating magical user experiences persuaded me to study Interaction Design at the National Institute of Design, R&D Campus Bangalore, after graduating in Lifestyle Accessory Design. I love dealing with both tangible and digital interactions.
My idea of good design lies in its simplicity, and my approach starts with empathizing with the needs of the user. In practice, I look at what already exists before adding more, test with the people who use it, and take those insights into the next version.
Mythological books are a treat to read. Traveling and being around with people are my other sources of happiness, and when I am not designing I go hiking. I seek inspiration from nature and am especially fascinated by interactive retail stores.
Experience
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Salesforce
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Senior User Experience Designer
Jul 2025 – Present · 1 yr 3 mos
Designing Experience for Agentic IT Service Management
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User Experience Designer
Oct 2021 – Jul 2025 · 3 yrs 10 mos
Designing Experiences for Industries Common Services and Components along with Loyalty Management experience for Loyalty Cloud.
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American Express
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Senior User Experience Designer
Jul 2019 – Sep 2021 · 2 yrs 3 mos
Worked on Global Servicing Portal used by the customer care representatives for corporate and personal card accounts.
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Brillio
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User Experience Designer
Mar 2018 – Jul 2019 · 1 yr 5 mos
- As a part of Brillio design studio (b), I was responsible for demonstrating various User Experience skills, design exercises depending on the scope of the project and client requirements.
- Interacting with clients, stakeholders, and SMEs to understand the business goals, requirements and comprehend design insights.
- Drafting pitch presentations (POC) for clients, ideating UX solutions, design strategy, UX process, design thinking methods, and framework, creating user journeys, scenarios, task flows, information architecture, and wireframes UI.
- Working closely with the development team, deliver the required assets in the given timeline, and ensure that the developed build meets the design quality.
- I have worked for clients like Mastercard, SAP, Bristol Myers Squibb. My work include Enterprise applications, Mobile applications, web portals.
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Capital One
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User Experience Design Intern
Jul 2017 – Nov 2017 · 5 mos
I was responsible for Research based design solution for Audit Request Management tool for Business Risk Operations Department of Capital One, which can be used by the audit manager as well as the auditor.
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Expertise
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Designing for AI / Agentic Experiences
Designing agent-driven and AI-assisted flows, with human-in-the-loop controls, explainable reasoning, and graceful recovery when the model gets it wrong.
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UX Strategy & Product Thinking
Defining and designing user journeys, problem areas, product opportunities, and experience direction before jumping into screens.
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Research, Testing & Validation
Planning and conducting user research, usability tests, and feedback loops to reduce guesswork and improve product decisions.
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Wireframe, Prototype to Design System
Translating ideas into flows, wireframes, and interactive prototypes that help teams test, align, and move from concept to execution.
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Product & Gamification Design
Designing clear product flows, wireframes, prototypes, and engaging interaction patterns using rewards, progression, challenges, and feedback loops.
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Enterprise & Platform Design
Designing for admins and end users alike, with extensibility for customers and partners, roles and permissions, and the data density that enterprise scale demands.
Education
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National Institute of Design, Bangalore
Master of Design in Interaction Design
2015 – 2017
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National Institute of Fashion Technology, Delhi
Bachelor of Design in Fashion and Lifestyle Accessory Design
2010 – 2014
Recognitions
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American Express
Reward Blue Award
UX Design for GDM Fraud · May 2021
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American Express
Reward Blue Award
UX Design for Project Shield · April 2020
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Brillio
Brillian of the Month
Demonstrating Customer Centricity · Dec 2018
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Brillio
Group Excellence Award
Team SAP TSO · March 2019
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Adobe Design Awards
Semifinalist
2017
Contact